San Diego's Jazz

LAMC 2012 Full Recap

LAMC 2012 Full Recap
Blog Name: One WorldAuthor: Marcus Rosario Posted on: July 22, 2012
So I'm still processing everything amazing that was the Latin Alternative Music Conference last week in New York. Still so much on my mind! When I last updated, I was across the street from the conference hotel at one of the busiest Starbucks I've ever been to. After quickly updating, I headed over to the Gramercy Theatre for one of the many prime LAMC showcases.


I got to a packed house, in time to see the Mexican singer-songwrtier starlet Carla Morrison take the stage. I'm pretty sure she was the only semblance of San Diego there (she's originally from Tecate, Mexico!). I've always been a fan of her music. If you listen to One World, I'm sure you'll hear me play a tune of hers every so often.

(Photo courtesy of Jessica Weber)

After she performed, she was told to stay on stage because unbeknownst to her, she'd just won the LAMC 2012 Discovery Award. She got hooked up with a number of gifts from the LAMC's sponsors like Gibson and Shure.

Next in show was Venezuela's La Vida Bohéme who played with a riveting amount of energy. They reminded me of a Latin version of Talking Heads meets Devo, especially with how they were dressed: all white, splattered with different colors of paint. 

(Photo courtesy of Jessica Weber)

After they played, Mexico's JotDog came on and let their synth vibes go. I ended up leaving at that point in the show to go to a party called Bembe out in Brooklyn where I danced the night away to all things tropical, worldly and rhythmic. 

On the start of Friday, the morning panel "Licensing in 2012: Are Advertising, Games & Synchs The New Radio?" definitely made me aware of more of the business side of things when it comes to music. My favorite quote from panelist Nic Harcourt: "Most people in the music business are failed musicians."

Later that day, LAMC's Celebrate Brooklyn concert took place in Prospect Park. Opening the night up was Cypress Hill percussionist Eric Bobo (son of Willie!) and Chilean DJ Bitman, forming the duo Ritmo Machine. Soon after, superstar Chilean hip hop MC Ana Tijoux took the stage and set it off!


After Ana came Puerto Rican heroes and Latin American favorites Calle 13 who decimated the show. For those that weren't there and want to re-live it, check out NPR as they broadcasted the entire night

By Saturday, there were no more panels, just one more show in Central Park with young Latin Billboard sensations 3BallMTY along with Latin rockers Kinky. I was incredibly exhausted but still high off that New York energy. It was a crazy fun show (that I didn't take any pictures of, sadly).

Overall, LAMC was definitely life-changing and I can definitely see myself being a regular attendee. For those that want to get familiar with all the music I accumulated while in NYC, be sure to listen to One World to get your fix on all things global! 
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