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Ann Bauer

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Whatever You Do, Don't Call Yourself Radio!
Blog Name: Riffs on RadioAuthor: Ann Bauer , Underwriting Account ManagerPosted on: September 22, 2014

Chances are, if you don’t work in advertising, you haven’t given this idea a second’s thought.  But, but those of us in broadcasting, semantics can be everything! And I just made a deliberate choice; I used “broadcasting,” instead of “radio.”  That’s the discussion:  The word, “radio.”  Media types from everywhere are starting to shy away from using the word.  They are afraid that identifying as a “radio station” brands them as old fashioned, backward-thinking, static.  In other words, the exact opposite of what a thriving communication vehicle has to be in today’s world.

The most recent buzz came a week ago when the monolithic Clear Channel changed its name to IHeartMedia. “iHeartMedia reflects our commitment to being the media company that provides the most entertainment to the most engaged audiences wherever they go, with more content and more events in more places on more devices,” said Bob Pittman, Chairman and CEO. 

Some people in the business paint this name change as the tolling of a lone church bell. Michael Harrison, talk show host and publisher of RadioInfo, wrote  “The systematic abandonment of ‘Radio’ by ‘Radio’ is a disturbing half-baked trend, that although understandable in the big picture of communications, poses an unnecessarily sped-up threat to the livelihoods of everyone in the radio business – not to mention the fundamental role of audio-media in both the spoken-word and musical arts.” {{split}

While I appreciate the fact that communications have been forever changed (I don’t call my kids, I text them.) I don’t think Clear Channel’s name change exacerbates the death of radio, any more than VHS tape caused the death of television. It wasn’t recorded programming, but the emergence of so many channels, many delivered in new ways, has drastically reduced the viewership of the Big Three networks, but people still spend hours in front of their  screens, watching --- something.

You read it everywhere, Content is King.  Content sources, whether broadcast, webcast, or recorded, are in greater demand than ever.  The variety of options available has created a more discerning consumer, who selects the distribution hardware to connect to that content based on a number of options.  A medium that provides content that consumers want, and can get easily, will hardly fall out of favor due to its name.

More years ago than I care  to count, I was a fresh, baby media buyer, at a local agency, I still remember the astonishment in a VP’s voice when I suggested that a client, a car dealer no less, consider using radio to reach the target audience, as a more  affordable option.  RAAAAAAADIO???? His voice echoed down the hallways. At that time, the common wisdom was that car dealers advertised on television. Period.  “Why on earth would you suggest RAAAAAAADIO???” I told him.  We tried it.  It worked.

It still works. 

“Radio” is nothing to be ashamed of.  Using the word, “radio,” is not damning.  As active participants in the 21st century, we broadcast music, and we also webcast.  We have a lively interactive media presence, and a huge base who have download for our mobile phone apps.  We publish eNewsletters and post listen-at-your-leisure recorded programs via our website.  All this, along with a variety of youth-oriented music education programs, springs forth from our call letters. 

The folks at Clear Channel can dub themselves whatever they want.   After all, a rose by any other name . . . right, Will? 

                                                                                                  - 30 -

If you are interested in learning more about Radio,and specifically, how underwriting on Jazz 88.3 can help market your business, contact me!  AnnB@jazz88.org, or 619-388-3301.  I look forward to talking with you. 

Market Your Business with Jazz 88.3
Blog Name: Riffs on RadioAuthor: Ann Bauer , Underwriting Account ManagerPosted on: September 16, 2014

Contact our Underwriting Account Manager Ann Bauer. You can reach her by phone at 619-388-3301, or via e-mail at AnnB@Jazz88.org.

Businesses that partner with Jazz 88.3 to sponsor our broadcasts or public service programs reap remarkable rewards. We have developed true community among our audience; listeners often look to us to help decide what shows to attend, where to eat, or what to do on the weekend.   

Ultimately, our listeners prefer to do business with our sponsors.  National research supports this statement. Jacobs Media’s Underwriting Research Review found that 80% of public radio listeners prefer to do business with companies that support public radio. And 88% of public radio listeners say that their opinion of a company is more positive when it supports public radio. It’s called the “Halo Effect.”  A halo of good will surrounds the brand image of businesses that support public media. 

giveBIG? What the Heck is That?
Blog Name: Jazz 88.3 BlogAuthor: Ann Bauer , Underwriting Account ManagerPosted on: April 29, 2014
Like Jazz and Blues, nonprofit organizations were created by Americans, in America.  The music and the organizations sprang up with a spirit of kinship and mutual understanding. The music is an expression of the condition of life: what’s happening, why it seems to be happening, and what, (if anything), we can do about it.  giveBIG logoNonprofits sprang up in response to common needs, filling a gap where, depending on one’s point of view, government cannot, or should not, go; funding scientific research, or feeding the hungry, or making arts and culture available to entire communities.   Jazz and Blues - and nonprofit organizations of all types and sizes - serve the public good

And they are funded, for the most part, by the very people they serve, and their loved ones.
Read full article at: giveBIG? What the Heck is That?
Want a Healthy Heart? Listen to This.
Blog Name: Riffs on RadioAuthor: Ann Bauer , Underwriting Account ManagerPosted on: May 23, 2013

The University of Maryland Medical Center researchers had study participants choose music that  made them feel good and brought them a healthy heart sense of joy.  It turned out that listening to their selections actually  caused tissue in the inner lining of blood vessels to dilate (or expand) in order to increase blood flow. Specifically, the diameter of blood vessels grew by 26 percent when a person listened to happy music.

I’m not suggesting that you replace exercise with music to improve your heart health, but it’s still a cool factoid.  Couple that with my main man, Daniel Levitin’s research that shows that music can lift your spirits, good music is obviously good “medicine.”  

 

And you know what else is good for your circulation? Laughter!  What?  Yeah, all those jokes at the gym actually improve my workout.laughing heart

 

“We had previously demonstrated that positive emotions, such as laughter, were good for vascular health. So, a logical question was whether other emotions, such as those evoked by music, have a similar effect,” says principal investigator Michael Miller, M.D., director of preventive cardiology at the University of Maryland Medical Center and associate professor of medicine at the University Of Maryland School Of Medicine.

All this hard research simply underscores the real value to a business in aligning itself with an All-Music radio station like Jazz 88.3. You get the 'Halo Effect’ of listeners patronizing your business because they appreciate your company helping us do what we do, coupled with the fact that you are actually encouraging your customers’ cardiovascular health!  Wow, what a tremendous public service your business is doing.  

 Oh, by the way, listening to anxiety-triggering music caused the diameter of the subject's blood vessels to decrease by 6 percent. So be careful what you listen to.  

ARE WE RADIO?
Blog Name: Riffs on RadioAuthor: Ann Bauer , Underwriting Account ManagerPosted on: March 26, 2013

People often refer to Jazz 88.3 as a “radio station.”  Forty years ago, when we started playing Jazz and Blues, that was a perfect description of the services we provided to the community.  Today, however, we are much more than an entertainment-service-formerly-known-as-a-radio-station.

 Sure, we present endlessly varied, interesting music al statements of time, space and being, seen through the lens of the American experience to San Diego and Southern California via our traditional terrestrial broadcast.  But we also offer the same insight to listeners across the country and around the world via our online stream, and our mobile apps.  And it doesn’t stop there.  (I know I’m preaching to the choir, but there’s a reason for this.)

 We present 14 live concerts in the acoustically perfect Lyman Saville Theatre at San Diego City College.  We host eleven Happy Hours a year where people gather to enjoy one another’s company accompanied by terrific local artists’ performances, as well as roof-top gatherings during the summer at the Westgate, and other incidental events around the county. 

Besides all this, we support the interest of new people in Jazz and the Blues, and by “new” I mean newly hatched humans.  Kids, of all ages.  That is the purpose of this long intro. We have four on-going, long term music education programs that connect this music to children today.  And connect it does.  You know the toe-tapping, mood changing power of these sounds.  The syncopations, melodies and improvisations that never grow old, and always bring a smile.  We believe that kids need to know that there are musical alternatives to the thumping bass line or the electronically enhanced vocal.  And that those alternatives can be very spiritually satisfying.  (Okay, so the kids don’t realize that it’s emotional satisfaction that they crave, but we can talk about it when they’re not here.)

 All this being said, I present a letter we received in response to our sponsorship of Jazz: An American Art Form, for Title I schools.  JAAAF is a 45-minute enrichment program, based on the spontaneous evolution of this music, presented by four of San Diego’s most outstanding musicians.  Title I schools rarely have the budget for enrichment programs, so, working with our private donors, we have arranged funding for these presentations for more than 18,000 area students in the past 3 years.  Why bother?  What’s the big deal?  The note from a Title I parent below tells you.

Read full article at: ARE WE RADIO?
The Vote is IN!
Blog Name: Riffs on RadioAuthor: Ann Bauer , Underwriting Account ManagerPosted on: December 11, 2012
Jazz is Presidential!  Research about the neuro functionality of the brain as it absorbs, understands and relates to music is exploding.  Technology is now able to identify the exact areas of the brain where these processes take place, and we understand that music ignites at least seven different areas of the brain.  A preeminent scientist in this field is Daniel Levitin, the author of This is Your Brain on Music.   He is a former musician/producer/turned neuroscientist, so he's got a 360-degree point of view about music in general.  And his passion is clear in all his work.  
Read full article at: The Vote is IN!
Red Bull - Marketing Genius??
Blog Name: Riffs on RadioAuthor: Ann Bauer , Underwriting Account ManagerPosted on: November 8, 2012

So, am I the only one who didn't pay much attention to the stunt when the guy broke the sound barrier?  I guess 8 million people watched it live, but when I saw the story on the web, I thought, "Ho hum."  It's not that it wasn't a feat, and must have been incredibly frightening and cool at the same time, but I was hardly overwhelmed with excitement.  And, here's the kicker, I didn't even read the writing all over the guy's suit.  There.  I said it.  I didn't even notice it.  Sponosors' logos on sportswear have become ubiquitous.  Like graffiti, they make people's eyes glaze over.  

And yet, marketing people are all abuzz about the marketing genius of Red Bull Stratos further blurring the lines of differentiation between advertising, cause marketing and blatant self-promotion. 

Was this a brilliant was to sell more product?  Probably.  As a non-user of energy drinks in general, my loss is no big deal to them.  Besides, I'm hardly in the demo.  

But from another point of view, I can't think of much that would make me less likely to ever consider the purchase of a Red Bull can.  I find this stunt environmentally offensive.  The author of the post says, "The beauty of Red Bull Stratos is that it's not just a sensational stunt, but a business move that could translate into estimated sales of tens of millions of dollars, according to Ben Sturner, founder and CEO of Leverage Agency, a New York City-based sports, entertainment and media marketing company."  Ick. 

Read full article at: Red Bull - Marketing Genius??
Red Bull - Marketing Genius??
Blog Name: Riffs on RadioAuthor: Ann Bauer , Underwriting Account ManagerPosted on: November 8, 2012
So, am I the only one who didn't pay much attention to the stunt when the guy broke the sound barrier?  I guess 8 million people watched it live, but when I saw the story on the web, I thought, "Ho hum."  It's not that it wasn't a feat, and must have been incredibly frightening and cool at the same time, but I was hardly overwhelmed with excitement.  And, here's the kicker, I didn't even read the writing all over the guy's suit.  There.  I said it.  I didn't even notice it.  Sponosors' logos on sportswear have become ubiquitous.  Like graffiti, they make people's eyes glaze over.  

And yet, marketing people are all abuzz about the marketing genius of Red Bull Stratos further blurring the lines of differentiation between advertising, cause marketing and blatant self-promotion. 

Was this a brilliant was to sell more product?  Probably.  As a non-user of energy drinks in general, my loss is no big deal to them.  Besides, I'm hardly in the demo.  

But from another point of view, I can't think of much that would make me less likely to ever consider the purchase of a Red Bull can.  I find this stunt environmentally offensive.  The author of the post says, "The beauty of Red Bull Stratos is that it's not just a sensational stunt, but a business move that could translate into estimated sales of tens of millions of dollars, according to Ben Sturner, founder and CEO of Leverage Agency, a New York City-based sports, entertainment and media marketing company."  Ick. 

The author goes on to brag about the excellence of the Red Bull Air Race.  Again, Ick.  Why?  

The Air Race is loud, intrusive and annoying.  And it wastes a ton of fossil fuel!  Sorry, I just can't get behind the "genius" of a company that pollutes the air all in the pursuit of tens of millions of dollars.  Yes, I think free enterprise is a good thing.  And no, I don't think that profit is inherently bad. I just think that being environmentally respectful is everyone's responsibility.  I also resent the subliminally intended advertising.  That's no good for anybody.  

Beyond Big Bird
Blog Name: Riffs on RadioAuthor: Ann Bauer , Underwriting Account ManagerPosted on: October 4, 2012

Last night, Candidate Romney had no trouble at all promising to eliminate all Federal funding for public broadcasting.  He didn't even blink as he looked at the debate moderator, whose paycheck comes from a public entity.    Here's a link Big Bird Himself to the television side's response to Romney's comments.  But this post is not intended to be political.  I'm not trying to direct votes.

Read full article at: Beyond Big Bird
Why Supporting the Arts is Important
Blog Name: Riffs on RadioAuthor: Ann Bauer , Underwriting Account ManagerPosted on: September 5, 2012

One of the pillars of our mission, at San Diego's Jazz 88.3, the support of the Arts.  Not just Jazz and Blues.  In fact, not even "just" music.  We see our role as an important vehicle for information about all the arts; as enjoyed through theatre, museums, performance and exhibition.  There is a perception  that the arts are, well, stuffy.  Or high-browed.  Or unimportant in today's world. 

Well, as it turns out, everyone knew that the arts are fun.  The art critic from the Guardian in the UK is merely verbalizing something that we've all known,  at least subconsciously, all our lives.  We listen to music because it's fun.  It makes us feel good.  Sometimes it makes us want to dance.  Or cry.  Or sing along.  Music is part of our soul. Music makes our bodies fluid, our hearts light.

We Love Our Radio in San Diego
Blog Name: Riffs on RadioAuthor: Ann Bauer , Underwriting Account ManagerPosted on: August 29, 2012

I don't mean to give away professional secrets, but San Diego radio stations get together periodically to ascertain the "State of the Radio Business" in the market.  It's not like we're conspiring, or anything, but we just talk about Best Practices and stuff.  The organization has undertaken a formal study of the perception of the radio business, through the point of view of some large, local advertisers.

[SIDENOTE:  Of course, Jazz 88.3 does not carry advertising, but we do seek and enjoy the financial support of local businesses who appreciate the value of the service we provide. From that standpoint, the thoughts of the "advertising community" are important to us, too.  We are, after all, players.]

Anyway, without sounding like we're patting ourselves on the back, at least according to these advertisers, Radio, as a medium, is doing just fine, thankyouverymuch!  With the advent of mp3 players, streaming music services, and "Internet radio," the profession has struggled with the fear that radio, as we have all grown up, knowing it, is going the way of the newspaper.  Well, if these advertisers are any indication of the public' perception  at large, that's just not the case.  One advertiser said, "The listener relationship with radio is the strongest of any medium."  Another one said, “The connection with the listener differentiates it.” Finally, probably my favorite quote is, “Listeners are passionate about radio.”

Read full article at: We Love Our Radio in San Diego
What's in a Brand?
Blog Name: Riffs on RadioAuthor: Ann Bauer , Underwriting Account ManagerPosted on: August 22, 2012

Everywhere you hear, people are talking about "branding."  Advertising agencies have become "branding specialists."  Low-end celebs work very hard to create their own "brand," which is just another word for reputation.  Even nonprofits, like public radio stations, are paying attention to the presentation of their "brand."  Brands

John Burke, in his Nonprofit Branding blog, says, "Implementing a mission that benefits society is probably not enough. Your nonprofit must commit all employees, all volunteers, all directors and all actions to the branding process. Your brand is shaped incrementally and always – shaped by every interaction, shaped by the way your phone is answered, the way your office is maintained, and by the grammar in your emails."  

 So what about a logo?  Why all the fuss about logos? Why is a recognizable logo important to a retail product?  A well known logo is intended to re-create the feeling of the brand in the mind of the consumer.  When you see that pink and orange logo, you're supposed to smell coffee and taste sugary-sweet fried dough.  Wearing the Nike swoosh means you are a real athlete.  The design of the logo is neither here nor there, as long as the effect on the audience's brain is there.

Read full article at: What's in a Brand?
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