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All Blogs → Riffs on Radio → Ann Bauer → Red Bull - Marketing Genius??

Red Bull - Marketing Genius??
Blog Name: Riffs on Radio	Author: Ann Bauer	Posted on: November 8, 2012

So, am I the only one who didn't pay much attention to the stunt when the guy broke the sound barrier? I guess 8 million people watched it live, but when I saw the story on the web, I thought, "Ho hum." It's not that it wasn't a feat, and must have been incredibly frightening and cool at the same time, but I was hardly overwhelmed with excitement. And, here's the kicker, I didn't even read the writing all over the guy's suit. There. I said it. I didn't even notice it. Sponosors' logos on sportswear have become ubiquitous. Like graffiti, they make people's eyes glaze over.

And yet, marketing people are all abuzz about the marketing genius of Red Bull Stratos further blurring the lines of differentiation between advertising, cause marketing and blatant self-promotion.

Was this a brilliant was to sell more product? Probably. As a non-user of energy drinks in general, my loss is no big deal to them. Besides, I'm hardly in the demo.

But from another point of view, I can't think of much that would make me less likely to ever consider the purchase of a Red Bull can. I find this stunt environmentally offensive. The author of the post says, "The beauty of Red Bull Stratos is that it's not just a sensational stunt, but a business move that could translate into estimated sales of tens of millions of dollars, according to Ben Sturner, founder and CEO of Leverage Agency, a New York City-based sports, entertainment and media marketing company." Ick.

Read full article at: Red Bull - Marketing Genius??

All Blogs → The New Jazz Thing with Vince Outlaw → Vince Outlaw → This Is The New Jazz Thing Monday November 5 2012 - George Cables

This Is The New Jazz Thing Monday November 5 2012 - George Cables
Blog Name: The New Jazz Thing with Vince Outlaw	Author: Vince Outlaw	Posted on: November 5, 2012

Here's some of what's happening on The New Jazz Thing on Monday, November 5, 2012...

George Cables! The great Jazz pianist's new release "My Muse" is at #1 on the Jazzweek Jazz Charts for the top disc in all of Jazz Radio and he will be with us in Hour 2 of The New (7-8 PM PT) to talk about this fantastic New work! Update: listen to the interview here!

Read full article at: This Is The New Jazz Thing Monday November 5 2012 - George Cables

All Blogs → Jazz 88.3 Library Blog - New This Week → Vince Outlaw → 2012-11-05 Adds To The Jazz 88 Music Library

2012-11-05 Adds To The Jazz 88 Music Library
Blog Name: Jazz 88.3 Library Blog - New This Week	Author: Vince Outlaw	Posted on: November 5, 2012

Lots of great new Jazz vocals being added to the Jazz 88 Music Library this week, including former San Diegan Cath Eckert (known now as Cat Conner), plus Big Band, Guitar (with and without Organ), some well known players (Houston Person, Frank Kimbrough), and some international Jazz. You can hear it all debuted Monday, November 5, 2012 from 6 to 8 PM PT on The New Jazz Thing with Vince Outlaw!

Here's some live video of Cat Connor to wet your whistle for The New...

Complete listing of all this week's NEW after the split...

Read full article at: 2012-11-05 Adds To The Jazz 88 Music Library

All Blogs → The New Jazz Thing with Vince Outlaw → Vince Outlaw → This Is The New Jazz Thing Monday October 29 2012!

This Is The New Jazz Thing Monday October 29 2012!
Blog Name: The New Jazz Thing with Vince Outlaw	Author: Vince Outlaw	Posted on: October 29, 2012

Tonight on the show....

2012-10-29 Adds To The Jazz 88 Music Library: San Diego's own Jason Robinson has just one of the list of great NEW Jazz Music in the library at Jazz 88 this week...there Beatles Brazilian, vocals, progressive, and lots MORE!
Jazzweek.com Jazz Chart Top 10 for October 29, 2012: New #1 George Cables!! And I've got Denise Donatelli (new #9) in my clutches for Hour 2 of The New!
Thanks to New and ReNewing Members during our Fall Membership Campaign for supporting the show and The New and Jazz 88!
More....!!!

All Blogs → Jazz 88.3 Library Blog - New This Week → Vince Outlaw → 2012-10-29 Adds To The Jazz 88 Music Library

2012-10-29 Adds To The Jazz 88 Music Library
Blog Name: Jazz 88.3 Library Blog - New This Week	Author: Vince Outlaw	Posted on: October 29, 2012

San Diego's own Jason Robinson has just one of the list of great NEW Jazz Music in the library at Jazz 88 this week...there Beatles Brazilian, vocals, progressive, and lots MORE! Hear it for the first time on The New Jazz Thing with Vince Outlaw, Monday, October 29, 2012 6-8PM PT!

Here's some samples, along with some explanation, from Jason...and the complete list is available after the split...

Read full article at: 2012-10-29 Adds To The Jazz 88 Music Library

All Blogs → The New Jazz Thing with Vince Outlaw → Vince Outlaw → NEW JAZZ MUSIC with YOUR Jazz 88 Membership TODAY!

NEW JAZZ MUSIC with YOUR Jazz 88 Membership TODAY!
Blog Name: The New Jazz Thing with Vince Outlaw	Author: Vince Outlaw	Posted on: October 26, 2012

Support Jazz 88 and BECOME A NEW or RENEWING JAZZ 88 MEMBER during Afternoon Jazz with Ron Dhanifu at 619-388-3000 or online at http://Jazz88.org! I'm on the air with Ron and T, Friday Afternoon from 1 to 4 PM PT @Jazz88, 88.3 FM San Diego, http://Jazz88.org, and on your KSDS Smart Phone App!

GET NEW MUSIC when you make your contribution during Afternoon Jazz. These artists have donated their latest releases to get you to help...GO FOR IT!

"Ritmo!" and "Continuum" Clare Fischer (Latin Jazz) Big Band led by Brent Fischer
"Turn Signal" Holly Hofmann / Mike Wofford
Other discs in Holly Hofmann catalog
"Blossom and Bee" Sara Gazarek
"Azul" Anne Sajdera
"Our Modern Lifestyle " Young Lizards (Chris Fagan)
"Guitar Decathlon", Wayne Riker
"Drawn To You" Kevyn Lettau
"At This Time", Norman David and The Eleventet
"The Next Chapter" Nate Jarrell
"Duo LaRe"

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