I don't mean to give away professional secrets, but San Diego radio stations get together periodically to ascertain the "State of the Radio Business" in the market. It's not like we're conspiring, or anything, but we just talk about Best Practices and stuff. The organization has undertaken a formal study of the perception of the radio business, through the point of view of some large, local advertisers.
[SIDENOTE: Of course, Jazz 88.3 does not carry advertising, but we do seek and enjoy the financial support of local businesses who appreciate the value of the service we provide. From that standpoint, the thoughts of the "advertising community" are important to us, too. We are, after all, players.]
Anyway, without sounding like we're patting ourselves on the back, at least according to these advertisers, Radio, as a medium, is doing just fine, thankyouverymuch! With the advent of mp3 players, streaming music services, and "Internet radio," the profession has struggled with the fear that radio, as we have all grown up, knowing it, is going the way of the newspaper. Well, if these advertisers are any indication of the public' perception at large, that's just not the case. One advertiser said, "The listener relationship with radio is the strongest of any medium." Another one said, “The connection with the listener differentiates it.” Finally, probably my favorite quote is, “Listeners are passionate about radio.”
Don't you love it that there are so many NEW and/or unfamilar names added each week to the Jazz 88 Music Library!? This week we've got NEW piano, clarinet, vocal, big band, progressive...alive and well, Jazz is! And we will be debuting these as we do each week on The New Jazz Thing with Vince Outlaw, Monday, August 27, 2012!
Here's a taste of the Rob Scheps Big Band doing one of the Ezra Weiss tunes LIVE...
The complete list of this week's new after the jump...
Luciana Souza has two new discs coming out, "The Book of Chet" (added to Jazz 88 last week) and "Duos III" (follow-up to the first two Grammy-nominated discs in the series, being added to Jazz 88 soon), so we will be playing music from both and chatting LIVE with her on The New Jazz Thing, Monday August 27, 2012 6-8 PM PT (she will be on in Hour 2 of The New). Really excited to be chatting with her again!
Reviews, videos, and other interview prep after the jump...
Everywhere you hear, people are talking about "branding." Advertising agencies have become "branding specialists." Low-end celebs work very hard to create their own "brand," which is just another word for reputation. Even nonprofits, like public radio stations, are paying attention to the presentation of their "brand."
John Burke, in his Nonprofit Branding blog, says, "Implementing a mission that benefits society is probably not enough. Your nonprofit must commit all employees, all volunteers, all directors and all actions to the branding process. Your brand is shaped incrementally and always – shaped by every interaction, shaped by the way your phone is answered, the way your office is maintained, and by the grammar in your emails."
So what about a logo? Why all the fuss about logos? Why is a recognizable logo important to a retail product? A well known logo is intended to re-create the feeling of the brand in the mind of the consumer. When you see that pink and orange logo, you're supposed to smell coffee and taste sugary-sweet fried dough. Wearing the Nike swoosh means you are a real athlete. The design of the logo is neither here nor there, as long as the effect on the audience's brain is there.
2012-08-20 Adds To The Jazz 88 Music Library: Dig the great NEW discs this week from Basile (bari-sax!), Duke music (tribute, that is), drum-man extraordinaire Sinnett, sweet sounding (and too-little recording) Luciana Souza tributing Chet Baker, and last week's TNJT guest (scroll down to hear the interview online) Brian Bromberg gets further fuzzy...plus more!
Dig the great NEW discs this week from Basile (bari-sax!), Duke music (tribute, that is), drum-man extraordinaire Sinnett, sweet sounding (and too-little recording) Luciana Souza tributing Chet Baker, and last week's TNJT guest (scroll down to hear the interview online) Brian Bromberg gets further fuzzy...plus more! Here is all debuted on The New Jazz Thing with Vince Outlaw, Monday August 20, 2012 6-8 PM PT!
Luciana not only has The Book of Chet, but Duos III also coming out next week...dig...
An interesting partnership this summer between a music venue and a private school has resulted in a summer jazz program for tween and teen jazz musicians.
Howard Berkson, owner of the food and music club Anthology here in San Diego, got the idea last year for a jazz institute and, with the help of San Diego trumpeter and educator Derek Cannon, put together a great music faculty, outlined a curriculum and set up a whole jazz program. Local top-shelf musicians were enlisted as the teaching staff, most or all of whom are music educators as well. I’m talking about — in addition to Cannon — Mike Holguin, Justin and Melonie Grinnell, Danny Green, Steve and Ella Steinberg, Andy Geib and Tommy Collins. In addition to these instrumentalists, Melonie Grinnell and Leonard Patton took charge of the two jazz singing groups.
Nominees...Claudia is playing them on The Jazz Ride Home!
Artist of the Year
The Silent Comedy
Best Jazz Album
Gregory Page - Shine Shine Shine
Ian Tordella- Tragic Comedy
Leonard Patton- Expressions
Montalban Quintet- Self Titled
Nena Anderson- Beyond The Lights
Kevyn Lettau- Drawn to You
Mike Wofford & Holly Hofmann Quartet- Turn Signal
Teagan Taylor- Wonderland
Brian Bromberg (beware of the instant-on music, can't find the MUTE button!): prolific bassist has 2 New disc out right now, so we'll be dipping into both "Compared To That" and "In The Spirit of Jobim" and chatting with Brian LIVE on the ringer.
Michael Oletta reminds us: "... Bromberg's SD connection at Elarios Jazz club/ restaurant in the late 70's early 80's. He played with Joe marillo several night a week!"
2012-08-13 Adds To The Jazz 88 Music Library: Lots of great New Jazz Music being made including original compositions (Marquis Hill, Fast Citizens), covers of Lennon tunes (Ochipinti), Brazilian (Ben-Hur / Debriano collab), vocals (Sylvia Brooks), progressive large ensemble (Josh Berman), Organ Monk (YEA!)...and an appearance by San Diego's own Gilbert Castellanos (Donald Vega).
San Diego Music Awards begin right at 6PM tonight, so we'll be monitoring to see if the Jazz awards get announced before TNJT is done.
Lots of great New Jazz Music being made including original compositions (Marquis Hill, Fast Citizens), covers of Lennon tunes (Ochipinti), Brazilian (Ben-Hur / Debriano collab), vocals (Sylvia Brooks), progressive large ensemble (Josh Berman), Organ Monk (YEA!)...and an appearance by San Diego's own Gilbert Castellanos (Donald Vega). The complete list after the split.
HUGE list of New Jazz Things in the 2012-08-06 Adds To The Jazz 88 Music Library, including big names like the Brubeck Brothers, Randy Crawford and Joe Sample (with a "Street Life" redo), Dr. Lonnie Smith and Joey D doing their swingingly creative organ things, along with San Diegans (YEA!) with The New from Sue Palmer, Diane Moser, and 7/30/12 TNJT guest Red Fox Tails...along with LOTS MORE NEW! And Marcus Rosario will be sitting in on The New Jazz Thing to spin it all (or as much as can be squeeeeezed into 2 hours), Monday, August 6, 2012, 6-8 PM PT!
Just a heads up - I was invited by the hosts of the Monday night weekly, Dub Dynamite, to drop a guest DJ set this coming Monday, August 6th at The Office in North Park. I'll be going over all di musical place with lots of worldly dubs! My set is from 10 to 11pm!