The University of Maryland Medical Center researchers had
study participants choose music that made them feel good and brought them
a sense of joy. It turned out that listening to their selections actually
caused tissue in the inner lining of blood vessels to dilate (or expand)
in order to increase blood flow. Specifically, the diameter of blood vessels
grew by 26 percent when a person listened to happy music.
I’m not suggesting that you replace exercise with music to
improve your heart health, but it’s still a cool factoid. Couple that
with my main man, Daniel Levitin’s research that shows that music can lift your
spirits, good music is obviously good “medicine.”
And you know what else is good for your circulation?
Laughter! What? Yeah, all those jokes at the gym actually improve my
“We had previously demonstrated that positive emotions, such
as laughter, were good for vascular health. So, a logical question was whether
other emotions, such as those evoked by music, have a similar effect,” says
principal investigator Michael Miller, M.D., director of preventive
cardiology at the University of Maryland Medical Center and associate professor
of medicine at the University Of Maryland School Of Medicine.
All this hard research simply underscores the real value to
a business in aligning itself with an All-Music radio station like Jazz 88.3.
You get the 'Halo Effect’ of listeners patronizing your business because they
appreciate your company helping us do what we do, coupled with the
fact that you are actually encouraging your customers’ cardiovascular health!
Wow, what a tremendous public service your business is doing.
Oh, by the way, listening to anxiety-triggering music
caused the diameter of the subject's blood vessels to decrease by
6 percent. So be careful what you listen to.