So, am I the only one who didn't pay much attention to the
stunt when the guy broke the sound barrier? I guess 8 million people
watched it live, but when I saw the story on the web, I thought, "Ho
hum." It's not that it wasn't a feat, and must have been incredibly
frightening and cool at the same time, but I was hardly overwhelmed with
excitement. And, here's the kicker, I didn't even read the writing all
over the guy's suit. There. I said it. I didn't even notice
it. Sponosors' logos on sportswear have become ubiquitous. Like
graffiti, they make people's eyes glaze over.
And yet, marketing people are all abuzz about the marketing genius
of Red Bull Stratos further blurring the lines of differentiation between
advertising, cause marketing and blatant self-promotion.
Was this a brilliant was to sell more product?
Probably. As a non-user of energy drinks in general, my loss is no
big deal to them. Besides, I'm hardly in the demo.
But from another point of view, I can't think of much that
would make me less likely to ever consider the purchase of a
Red Bull can. I find this stunt environmentally offensive. The
author of the post says, "The beauty of Red Bull Stratos is that it's
not just a sensational stunt, but a business move that could translate into
estimated sales of tens of millions of dollars, according to Ben
Sturner, founder and CEO of Leverage Agency, a New York City-based sports,
entertainment and media marketing company." Ick.