SAN DIEGO'S
San Diego's Jazz

September 16, 2014

Market Your Business with Jazz 88.3
Blog Name: Riffs on RadioAuthor: Posted on: September 16, 2014

Contact our Underwriting Account Manager Ann Bauer. You can reach her by phone at 619-388-3301, or via e-mail at AnnB@Jazz88.org.

Businesses that partner with Jazz 88.3 to sponsor our broadcasts or public service programs reap remarkable rewards. We have developed true community among our audience; listeners often look to us to help decide what shows to attend, where to eat, or what to do on the weekend.   

Ultimately, our listeners prefer to do business with our sponsors.  National research supports this statement. Jacobs Media’s Underwriting Research Review found that 80% of public radio listeners prefer to do business with companies that support public radio. And 88% of public radio listeners say that their opinion of a company is more positive when it supports public radio. It’s called the “Halo Effect.”  A halo of good will surrounds the brand image of businesses that support public media. 

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