August, 2012

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We Love Our Radio in San Diego

Blog Name:Riffs on Radio

Blog Author:Deleted Contact

Posted on:August 29, 2012

I don't mean to give away professional secrets, but San Diego radio stations get together periodically to ascertain the "State of the Radio Business" in the market.  It's not like we're conspiring, or anything, but we just talk about Best Practices and stuff.  The organization has undertaken a formal study of the perception of the radio business, through the point of view of some large, local advertisers.

[SIDENOTE:  Of course, Jazz 88.3 does not carry advertising, but we do seek and enjoy the financial support of local businesses who appreciate the value of the service we provide. From that standpoint, the thoughts of the "advertising community" are important to us, too.  We are, after all, players.]

Anyway, without sounding like we're patting ourselves on the back, at least according to these advertisers, Radio, as a medium, is doing just fine, thankyouverymuch!  With the advent of mp3 players, streaming music services, and "Internet radio," the profession has struggled with the fear that radio, as we have all grown up, knowing it, is going the way of the newspaper.  Well, if these advertisers are any indication of the public' perception  at large, that's just not the case.  One advertiser said, "The listener relationship with radio is the strongest of any medium."  Another one said, “The connection with the listener differentiates it.” Finally, probably my favorite quote is, “Listeners are passionate about radio.”

Read full article at: We Love Our Radio in San Diego

What's in a Brand?

Blog Name:Riffs on Radio

Blog Author:Deleted Contact

Posted on:August 22, 2012

Everywhere you hear, people are talking about "branding."  Advertising agencies have become "branding specialists."  Low-end celebs work very hard to create their own "brand," which is just another word for reputation.  Even nonprofits, like public radio stations, are paying attention to the presentation of their "brand."  Brands

John Burke, in his Nonprofit Branding blog, says, "Implementing a mission that benefits society is probably not enough. Your nonprofit must commit all employees, all volunteers, all directors and all actions to the branding process. Your brand is shaped incrementally and always – shaped by every interaction, shaped by the way your phone is answered, the way your office is maintained, and by the grammar in your emails."  

 So what about a logo?  Why all the fuss about logos? Why is a recognizable logo important to a retail product?  A well known logo is intended to re-create the feeling of the brand in the mind of the consumer.  When you see that pink and orange logo, you're supposed to smell coffee and taste sugary-sweet fried dough.  Wearing the Nike swoosh means you are a real athlete.  The design of the logo is neither here nor there, as long as the effect on the audience's brain is there.

Read full article at: What's in a Brand?

Hope for the Art Form

Blog Name:Jazz 88.3 Blog

Blog Author:

Posted on:August 13, 2012


An interesting partnership this summer between a music venue and a private school has resulted in a summer jazz program for tween and teen jazz musicians.

Howard Berkson, owner of the food and music club Anthology here in San Diego, got the idea last year for a jazz institute and, with the help of San Diego trumpeter and educator Derek Cannon, put together a great music faculty, outlined a curriculum and set up a whole jazz program. Local top-shelf musicians were enlisted as the teaching staff, most or all of whom are music educators as well. I’m talking about — in addition to Cannon — Mike Holguin, Justin and Melonie Grinnell, Danny Green, Steve and Ella Steinberg, Andy Geib and Tommy Collins. In addition to these instrumentalists, Melonie Grinnell and Leonard Patton took charge of the two jazz singing groups.
Read full article at: Hope for the Art Form