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Whatever You Do, Don't Call Yourself Radio!
Blog Name: Riffs on RadioAuthor: Posted on: September 22, 2014

Chances are, if you don’t work in advertising, you haven’t given this idea a second’s thought.  But, but those of us in broadcasting, semantics can be everything! And I just made a deliberate choice; I used “broadcasting,” instead of “radio.”  That’s the discussion:  The word, “radio.”  Media types from everywhere are starting to shy away from using the word.  They are afraid that identifying as a “radio station” brands them as old fashioned, backward-thinking, static.  In other words, the exact opposite of what a thriving communication vehicle has to be in today’s world.

The most recent buzz came a week ago when the monolithic Clear Channel changed its name to IHeartMedia. “iHeartMedia reflects our commitment to being the media company that provides the most entertainment to the most engaged audiences wherever they go, with more content and more events in more places on more devices,” said Bob Pittman, Chairman and CEO. 

Some people in the business paint this name change as the tolling of a lone church bell. Michael Harrison, talk show host and publisher of RadioInfo, wrote  “The systematic abandonment of ‘Radio’ by ‘Radio’ is a disturbing half-baked trend, that although understandable in the big picture of communications, poses an unnecessarily sped-up threat to the livelihoods of everyone in the radio business – not to mention the fundamental role of audio-media in both the spoken-word and musical arts.” {{split}

While I appreciate the fact that communications have been forever changed (I don’t call my kids, I text them.) I don’t think Clear Channel’s name change exacerbates the death of radio, any more than VHS tape caused the death of television. It wasn’t recorded programming, but the emergence of so many channels, many delivered in new ways, has drastically reduced the viewership of the Big Three networks, but people still spend hours in front of their  screens, watching --- something.

You read it everywhere, Content is King.  Content sources, whether broadcast, webcast, or recorded, are in greater demand than ever.  The variety of options available has created a more discerning consumer, who selects the distribution hardware to connect to that content based on a number of options.  A medium that provides content that consumers want, and can get easily, will hardly fall out of favor due to its name.

More years ago than I care  to count, I was a fresh, baby media buyer, at a local agency, I still remember the astonishment in a VP’s voice when I suggested that a client, a car dealer no less, consider using radio to reach the target audience, as a more  affordable option.  RAAAAAAADIO???? His voice echoed down the hallways. At that time, the common wisdom was that car dealers advertised on television. Period.  “Why on earth would you suggest RAAAAAAADIO???” I told him.  We tried it.  It worked.

It still works. 

“Radio” is nothing to be ashamed of.  Using the word, “radio,” is not damning.  As active participants in the 21st century, we broadcast music, and we also webcast.  We have a lively interactive media presence, and a huge base who have download for our mobile phone apps.  We publish eNewsletters and post listen-at-your-leisure recorded programs via our website.  All this, along with a variety of youth-oriented music education programs, springs forth from our call letters. 

The folks at Clear Channel can dub themselves whatever they want.   After all, a rose by any other name . . . right, Will? 

                                                                                                  - 30 -

If you are interested in learning more about Radio,and specifically, how underwriting on Jazz 88.3 can help market your business, contact me!, or 619-388-3301.  I look forward to talking with you. 

IAJ-San Diego Gathering
Blog Name: Home Page NewsAuthor: San Diego's Jazz 88.3 Posted on: September 22, 2014
Jazz 88.3 is proud to support the International Academy of Jazz-San Diego - a 501c3, non-profit, and the first, and only, September-May after-school instrumental and vocal Jazz program for kids! The IAJ-SD will kick-off the 2014 season THIS Saturday, September 27th at Grossmont College at 10AM. This event is open to the public and will be both an initiation event for currently registered students, as well as an informational event for kids and their parents who are interested in the program and are not yet registered. Light refreshments will also be served. So come out and show your support and help keep San Diego kids musically-inspired! 
Frank Foster - Jazz 88 Artist of the Week for September 22 2014
Blog Name: Jazz 88.3 BlogAuthor: Vince Outlaw , Social Media Marketing ManagerPosted on: September 22, 2014
One of the true swingers on the saxophone, Frank Foster (B 9/23/1928, D 7/26/2011) is the Artist of the Week at San Diego's Jazz 88.3 for the week of September 22, 2014. Here's our AOW version of the Portrait In Jazz show that will be be airing on Wednesday, September 23, the 86th anniversary of his birth in 1928.

You'll be hearing the music of Frank Foster all week on Jazz 88.3. Continue Reading the full article for links and other information about this great Jazz artist!
Kenny Wheeler Rest In Peace
Blog Name: Home Page NewsAuthor: San Diego's Jazz 88.3 Posted on: September 19, 2014
The flugelhorn can sound really nice and one of the most notable practitioners of the instrument has passed away. Kenny Wheeler would open his tunes to interpretation by some of the top Jazz musicians of the time. He was widely admired and it only takes a quick listen to appreciate his accessibility. Read this article for more.
Creative Music September 18, 2014 10pm - Midnight
Blog Name: Progressive NightsAuthor: Miff Mole Posted on: September 19, 2014
Even after review the vibe was cool. Rest In Peace, Kenny Wheeler. We all know the future is now.
  • Gnu High, 1975 recording. Kenny Wheeler with Keith Jarrett, Dave Holland, and Jack DeJohnette. Played the whole thing. Brilliant isn't strong enough. Neither is stunning, nor is mindblowing. Heyoke and Gnu Suite are long pieces but the intensity never waivers. Smatter is only six minutes but its punch is not pulled. Throughout, the artistry is astounding.
  • David Borgo has some new music coming out and the Progressive Nights staff is understandably thrilled. Positive anticipation but I hope the new disc title is easier to say than Micro Temporal Infundibula. Hard to type, even.
  • Taylor Ho Bynum is riding his bike from Canada to Tijuana. Hope to get a word as he zooms past...Stepwise.
Thanks for listening
Market Your Business with Jazz 88.3
Blog Name: Riffs on RadioAuthor: Posted on: September 16, 2014

Contact our Underwriting Account Manager Ann Bauer. You can reach her by phone at 619-388-3301, or via e-mail at

Businesses that partner with Jazz 88.3 to sponsor our broadcasts or public service programs reap remarkable rewards. We have developed true community among our audience; listeners often look to us to help decide what shows to attend, where to eat, or what to do on the weekend.   

Ultimately, our listeners prefer to do business with our sponsors.  National research supports this statement. Jacobs Media’s Underwriting Research Review found that 80% of public radio listeners prefer to do business with companies that support public radio. And 88% of public radio listeners say that their opinion of a company is more positive when it supports public radio. It’s called the “Halo Effect.”  A halo of good will surrounds the brand image of businesses that support public media. 

2014.9.15 Adds To The Jazz 88 Music Library
Blog Name: Jazz 88.3 Library Blog - New This WeekAuthor: Vince Outlaw , Social Media Marketing ManagerPosted on: September 15, 2014
It's a great batch of NEW Adds to the Jazz 88.3 Music Library for the week of September 14, 2014, including the latest from Jazz Live San Diego alum's Andy Bey (1/8/2008) and Sammy Figueroa (?) and our upcoming November 18, 2014 Jazz Live San Diego guest Hal Galper! You can check out their Jazz 88 DEBUT on The New Jazz Thing @Jazz88, Monday, September 15, 2014 between 6 and 8 PM PT! (Update: Hear all the new as played on TNJT 9/15/14)! 

  • “LARRY FULLER” (Capri)
  • HAL GALPER TRIO – “O’s TIME” (Origin)
  • ALEX MERCADO TRIO – “SYMBIOSIS” (Conaculta/Fonca)
  • JASON MORAN – “ALL RISE: A Joyful Elegy For Fats Waller” (Blue Note)
  • TRIO 3 & VIJAY IYER – “WIRING” (Intakt)
Read the entire article for the full list with further annotations and a place for you to Comment On The New! 
This Is The New #JazzThing Monday September 15 2014 - Marcia Ball
Blog Name: The New Jazz Thing with Vince OutlawAuthor: Vince Outlaw , Social Media Marketing ManagerPosted on: September 15, 2014
LIVE Monday, September 15, 2014, 6-8 PM PT @Jazz88 San Diego's Jazz 88.3 FM,, and Apple/Android Apps to The New Jazz Thing @Jazz88 with Vince Outlaw...Supported by Listener Contributors like YOU and...YOUR BUSINESS (learn more about underwriting The New Jazz Thing!). 

Jazz 88 Speakeasy (On-Demand, Click to Play): The New Jazz Thing (Entire Show), Monday, September 15, 2014 (1:57:04)

Jazz 88 Playlist Archive for Monday, September 15, 2014
(scroll to 6-8 PM PT to see entire show playlist or check out the screenshot below)

Read the Entire Article for Jazz 88 Speakeasy Audio of the Entire Show and Marcia Ball Interview, Top 10 Countdown replay, Links to New Adds to the Jazz 88 Library, and more!
3 Giant Losses for the Art Form, Daniel, Gerald and Joe
Blog Name: Home Page NewsAuthor: San Diego's Jazz 88.3 Posted on: September 15, 2014
The last few week's have provided major blows for Jazz.  We lost one of our very own here in San Diego (Daniel Jackson) but also Gerald Wilson and Joe Sample.  These men were integral to the art form as composers and arrangers.  Their trumpet and piano, respectively, lent to the honest voice of jazz music.  For Gerald, it began in the Jimmie Lunceford Orchestra in 1939 when he replaced the star trumpeter in the group at the time (Sy Oliver). Joe's contribution started in hard bop and grew into many different styles of playing. Both men led bands and forged new roads. Their music and jazz history will preserve forever. 
Brother Jack McDuff - Jazz 88 Artist of the Week for September 15 2014
Blog Name: Jazz 88.3 BlogAuthor: Vince Outlaw , Social Media Marketing ManagerPosted on: September 15, 2014
Brother Jack McDuff is San Diego's Jazz 88.3 Artist of the Week starting September 15, 2014.'s Ron Wynn calls McDuff "A marvelous bandleader and organist as well as capable arranger..." and about the work on his instrument " of the funkiest, most soulful styles of all time on the Hammond B-3."  Here's our AOW version of the Portrait In Jazz show that will be be airing on Wednesday, September 17, the 88th anniversary of his birth in 1926.

Tune into Jazz 88.3 and all week as our hosts play the music of this versatile artist. Read the entire article for more facts about Brother Jack and your chance to comment on your favorite tunes...
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