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Red Bull - Marketing Genius??
Blog Name: Riffs on RadioAuthor: Posted on: November 8, 2012
So, am I the only one who didn't pay much attention to the stunt when the guy broke the sound barrier?  I guess 8 million people watched it live, but when I saw the story on the web, I thought, "Ho hum."  It's not that it wasn't a feat, and must have been incredibly frightening and cool at the same time, but I was hardly overwhelmed with excitement.  And, here's the kicker, I didn't even read the writing all over the guy's suit.  There.  I said it.  I didn't even notice it.  Sponosors' logos on sportswear have become ubiquitous.  Like graffiti, they make people's eyes glaze over.  

And yet, marketing people are all abuzz about the marketing genius of Red Bull Stratos further blurring the lines of differentiation between advertising, cause marketing and blatant self-promotion. 

Was this a brilliant was to sell more product?  Probably.  As a non-user of energy drinks in general, my loss is no big deal to them.  Besides, I'm hardly in the demo.  

But from another point of view, I can't think of much that would make me less likely to ever consider the purchase of a Red Bull can.  I find this stunt environmentally offensive.  The author of the post says, "The beauty of Red Bull Stratos is that it's not just a sensational stunt, but a business move that could translate into estimated sales of tens of millions of dollars, according to Ben Sturner, founder and CEO of Leverage Agency, a New York City-based sports, entertainment and media marketing company."  Ick. 

The author goes on to brag about the excellence of the Red Bull Air Race.  Again, Ick.  Why?  

The Air Race is loud, intrusive and annoying.  And it wastes a ton of fossil fuel!  Sorry, I just can't get behind the "genius" of a company that pollutes the air all in the pursuit of tens of millions of dollars.  Yes, I think free enterprise is a good thing.  And no, I don't think that profit is inherently bad. I just think that being environmentally respectful is everyone's responsibility.  I also resent the subliminally intended advertising.  That's no good for anybody.  

This Is The New Jazz Thing Monday November 5 2012 - George Cables
Blog Name: The New Jazz Thing with Vince OutlawAuthor: Vince Outlaw , Social Media Marketing ManagerPosted on: November 5, 2012
Here's some of what's happening on The New Jazz Thing on Monday, November 5, 2012...
  • George Cables! The great Jazz pianist's new release "My Muse" is at #1 on the Jazzweek Jazz Charts for the top disc in all of Jazz Radio and he will be with us in Hour 2 of The New (7-8 PM PT) to talk about this fantastic New work! Update: listen to the interview here!
2012-11-05 Adds To The Jazz 88 Music Library
Blog Name: Jazz 88.3 Library Blog - New This WeekAuthor: Vince Outlaw , Social Media Marketing ManagerPosted on: November 5, 2012
Lots of great new Jazz vocals being added to the Jazz 88 Music Library this week, including former San Diegan Cath Eckert (known now as Cat Conner), plus Big Band, Guitar (with and without Organ), some well known players (Houston Person, Frank Kimbrough), and some international Jazz. You can hear it all debuted Monday, November 5, 2012 from 6 to 8 PM PT on The New Jazz Thing with Vince Outlaw!

Here's some live video of Cat Connor to wet your whistle for The New...



Complete listing of all this week's NEW after the split...
This Is The New Jazz Thing Monday October 29 2012!
Blog Name: The New Jazz Thing with Vince OutlawAuthor: Vince Outlaw , Social Media Marketing ManagerPosted on: October 29, 2012
Tonight on the show....
  • 2012-10-29 Adds To The Jazz 88 Music LibrarySan Diego's own Jason Robinson has just one of the list of great NEW Jazz Music in the library at Jazz 88 this week...there Beatles Brazilian, vocals, progressive, and lots MORE!
  • Jazzweek.com Jazz Chart Top 10 for October 29, 2012: New #1 George Cables!! And I've got Denise Donatelli (new #9) in my clutches for Hour 2 of The New!
  • Thanks to New and ReNewing Members during our Fall Membership Campaign for supporting the show and The New and Jazz 88!
  • More....!!!
2012-10-29 Adds To The Jazz 88 Music Library
Blog Name: Jazz 88.3 Library Blog - New This WeekAuthor: Vince Outlaw , Social Media Marketing ManagerPosted on: October 29, 2012
San Diego's own Jason Robinson has just one of the list of great NEW Jazz Music in the library at Jazz 88 this week...there Beatles Brazilian, vocals, progressive, and lots MORE! Hear it for the first time on The New Jazz Thing with Vince Outlaw, Monday, October 29, 2012 6-8PM PT! 

Here's some samples, along with some explanation, from Jason...and the complete list is available after the split...
NEW JAZZ MUSIC with YOUR Jazz 88 Membership TODAY!
Blog Name: The New Jazz Thing with Vince OutlawAuthor: Vince Outlaw , Social Media Marketing ManagerPosted on: October 26, 2012

Support Jazz 88 and BECOME A NEW or RENEWING JAZZ 88 MEMBER during Afternoon Jazz with Ron Dhanifu at 619-388-3000 or online at http://Jazz88.org! I'm on the air with Ron and T, Friday Afternoon from 1 to 4 PM PT @Jazz88, 88.3 FM San Diego, http://Jazz88.org, and on your KSDS Smart Phone App!

GET NEW MUSIC when you make your contribution during Afternoon Jazz. These artists have donated their latest releases to get you to help...GO FOR IT!

  • "Ritmo!" and "Continuum" Clare Fischer (Latin Jazz) Big Band led by Brent Fischer
  • "Turn Signal" Holly Hofmann  / Mike Wofford
  • Other discs in Holly Hofmann catalog
  • "Blossom and Bee" Sara Gazarek
  • "Azul" Anne Sajdera
  • "Our Modern Lifestyle " Young Lizards (Chris Fagan)
  • "Guitar Decathlon", Wayne Riker 
  • "Drawn To You" Kevyn Lettau
  • "At This Time", Norman David and The Eleventet 
  • "The Next Chapter" Nate Jarrell
  • "Duo LaRe"

This Is The New Jazz Thing Monday October 22 2012 - Jazz 88 Membership NOW!
Blog Name: The New Jazz Thing with Vince OutlawAuthor: Vince Outlaw , Social Media Marketing ManagerPosted on: October 22, 2012
Tonight, the show is all about YOU becoming a JAZZ 88 MEMBER!
2012-10-22 Adds To The Jazz 88 Music Library
Blog Name: Jazz 88.3 Library Blog - New This WeekAuthor: Vince Outlaw , Social Media Marketing ManagerPosted on: October 22, 2012
It's the Fall Membership Campaign at Jazz 88 this week and the breadth of New Jazz Music made available by paying members illustrates the importance of what we are doing here. We'll be hearing these and talking about the importance of financial support and membership on The New Jazz Thing, Monday, October 22, 2012, 6-8PM PT. 

Here's a taste of what's New this week...the complete list after the split....


This Is The New Jazz Thing Monday October 15 2012
Blog Name: The New Jazz Thing with Vince OutlawAuthor: Vince Outlaw , Social Media Marketing ManagerPosted on: October 15, 2012
Tonight on the show...
Danny Green and Craig Long and I in The New Jazz Thing Google Hangout On Air
Blog Name: The New Jazz Thing with Vince OutlawAuthor: Vince Outlaw , Social Media Marketing ManagerPosted on: October 15, 2012
Well, this is another first. Craig Long, Google+  Hangout Multimedia Services Entrepreneur, and New TNJT Listener, splices up a portion of last weeks sort-of inaugural TNJT Google Hangout On Air with Danny Green video with a bit cleaner audio from the TNJT Interview Archives at http://Jazz88.org/thenewjazzthing and the crack Jazz 88 Production Team to make....Danny Green and Craig Long and I in The New Jazz Thing Google Hangout On Air Monday October 8 2012




Basic improvements needed to start. I think we just need to apply some basic radio audio type of discipline to the 'official' Jazz 88 Webcam Live Audio and we'll get rid of feedback and such, at least. Then maybe focus on the interaction parts of how much can one DJ do at once, to keep a music and public information stream flowing. It's got to be more community interaction around the show playlist...this is an interesting experiment for me...fun! Thanks Craig. 

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