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What's in a Brand?

Blog Name:Riffs on Radio

Blog Author:Deleted Contact

Posted on:August 22, 2012

Everywhere you hear, people are talking about "branding."  Advertising agencies have become "branding specialists."  Low-end celebs work very hard to create their own "brand," which is just another word for reputation.  Even nonprofits, like public radio stations, are paying attention to the presentation of their "brand."  Brands

John Burke, in his Nonprofit Branding blog, says, "Implementing a mission that benefits society is probably not enough. Your nonprofit must commit all employees, all volunteers, all directors and all actions to the branding process. Your brand is shaped incrementally and always – shaped by every interaction, shaped by the way your phone is answered, the way your office is maintained, and by the grammar in your emails."  

 So what about a logo?  Why all the fuss about logos? Why is a recognizable logo important to a retail product?  A well known logo is intended to re-create the feeling of the brand in the mind of the consumer.  When you see that pink and orange logo, you're supposed to smell coffee and taste sugary-sweet fried dough.  Wearing the Nike swoosh means you are a real athlete.  The design of the logo is neither here nor there, as long as the effect on the audience's brain is there.

Read full article at: What's in a Brand?

Hope for the Art Form

Blog Name:Jazz 88.3 Blog

Blog Author:

Posted on:August 13, 2012


An interesting partnership this summer between a music venue and a private school has resulted in a summer jazz program for tween and teen jazz musicians.

Howard Berkson, owner of the food and music club Anthology here in San Diego, got the idea last year for a jazz institute and, with the help of San Diego trumpeter and educator Derek Cannon, put together a great music faculty, outlined a curriculum and set up a whole jazz program. Local top-shelf musicians were enlisted as the teaching staff, most or all of whom are music educators as well. I’m talking about — in addition to Cannon — Mike Holguin, Justin and Melonie Grinnell, Danny Green, Steve and Ella Steinberg, Andy Geib and Tommy Collins. In addition to these instrumentalists, Melonie Grinnell and Leonard Patton took charge of the two jazz singing groups.
Read full article at: Hope for the Art Form

Mark Winkler Jazz Live San Diego Interview Tuesday July 10 2012

Blog Name:Jazz Live

Blog Author:Vince Outlaw

Posted on:July 14, 2012

Mark Winkler chats with Vince Outlaw before his performance at Jazz Live San Diego on Jazz 88.3 KSDS San Diego Tuesday, July 10, 2012. You can also hear the audio version of this on the Jazz 88 Jazz Live show page. 

Our Music Director, Joe Kocherhans, will be in Europe!

Blog Name:Jazz 88.3 Blog

Blog Author:Deleted Contact

Posted on:May 7, 2012

Attention to all our European fans and listeners! Our music director, Joe Kocherhans, will be across the pond during the month of May and may be near you. If youre interested in a meet n greet sort of thing, hell be in these towns during the following dates:

May 9 - 13: Dubrovnik, Croatia
May 14-16: Split, Croatia
May 17-19: Bruges, Belgium
May 20-22: Brussels, Belgium
May 23-25: Amsterdam, The Netherlands
May 26-27: Sligo, Ireland
May 28: Donegal, Ireland
May 29-30: Dunfanaghy, Ireland
May 31: Belfast, Northern Ireland
June 1: Dublin, Ireland

Shoot him an email at joek at jazz88 dot org if youre interested in meeting up with him!

Next Week on Barry Farrar's Percussive Profiles - Bernard "Pretty" Purdie!

Blog Name:Jazz 88.3 Blog

Blog Author:Deleted Contact

Posted on:March 27, 2012

Next week, April 3rd on Barry Farrar's Percussive Profiles at 10pm PT, legendary drummer Bernard "Pretty" Purdie will be live in the studio for an exclusive interview. You do not want to miss this!


Donate Used Vehicles

Blog Name:Home Page News

Blog Author:San Diego's Jazz 88.3

Posted on:February 28, 2012

Donate your used vehicle to Jazz 88.3 because it's the best result from a kind act AND it is truly one of the most reliable revenue sources we have. Call 1-888- JAZZ-CAR (1-888-529-9227). 

Read full article at: Donate Used Vehicles

2011 Grammy Winners

Blog Name:Jazz 88.3 Blog

Blog Author:Deleted Contact

Posted on:February 13, 2012

We here at San Diego's Jazz 88.3 FM have compiled some of the Grammy winners that we've shown lots of air love for. In case you missed them, here are the winners that pertain to us.

Best Jazz Instrumental Album: Forever Corea, Clarke & White [Concord Records]

Ron Dhanifu ~ Its hard to beat him because hes such an instrumentalist.

Best Jazz Vocal Album: The Mosaic Project Terri Lyne Carrington & V.A. [Concord Jazz]

Vince Outlaw ~ I liked the variety.


Best Blues Album: Revelator Tedeschi Trucks Band [Masterworks]


Best Folk Album: Barton Hollow The Civil Wars [Sensibility Music LLC]

Best World Music Album: Tassili Tinariwen [Anti Records]

Read full article at: 2011 Grammy Winners

Top 10 Releases of 2011 As Voted By Jazz 88 Listeners

Blog Name:Jazz 88.3 Blog

Blog Author:Deleted Contact

Posted on:January 3, 2012

Here they are! These are top ten releases of 2011 we played on New Year's Eve in their entirety, as voted by you!

1. Kurt Elling - "The Gate"


2. Pat Metheny - "What's It All About"


3. Tom Harrell - "The Time of the Sun"


4. Monty Alexander - "Uplift"

5. The New Gary Burton Quartet - "Common Ground"


6. Geoffrey Keezer & Peter Sprague - "Mill Creek Road"

7. Kyle Eastwood - "Songs from the Chateau"


8. Brian Lynch - "Unsung Heroes"

9. Abdullah Ibrahim & Ekaya - "Sotho Blue"




Joshua White at Jazz Live San Diego 6-14-11

Blog Name:Jazz Live

Blog Author:Vince Outlaw

Posted on:June 14, 2011

Louis Hayes Quartet at Jazz Live San Diego Tuesday May 10 2011

Blog Name:Jazz Live

Blog Author:Vince Outlaw

Posted on:May 10, 2011

What an honor it is to have the great Jazz Drummer Louis Hayes on the Seville Theatre stage at San Diego City College for Jazz Live San Diego, Tuesday May 10, 2011 8 to 10 PM PT. I'm going to be Live blogging the show on Facebook (http://www.facebook.com/pages/Jazz-Live-San-Diego/148121091920426) and Twitter@Jazz88JazzLive (http://Twitter.com/Jazz88JazzLive).

Louis Hayes Quartet Soundcheck at Jazz Live San Diego - Show LIVE 8-10 PM PT http://Jazz88.org 88.3 FM San Diego

To understand a little of the importance of tonight, Louis Hayes at age 18 replaced Art Blakey in Horace Silver's quintet when Hard Bop and Funk Bop and Soul Jazz were making a audience-centric directional turn from the BeBop era (with more experimental, exploratory, artist-centric, turns being made by Trace, Cecil, Ornette, and others). Louis was right there at this nexus. He played with Cannonball Adderly's Quintet on what has been called the first "soul-jazz" album, "The Cannonball Adderly Quintet Live in San Francisco" (which ushered in it's own era of music and live, audience-included, recording). Here are a few links that helped me:
Right on!